Axletree launches a new logo empowering its expansion into new global markets, with their future-ready financial technology solutions and reliable global expertise and support.
For over 20 years, Axletree, the innovative leader in financial connectivity and automation solutions, has been providing clients, including Fortune 500 companies, trusted service and global support. Now, it is extending its presence into key markets, including Asia, the Middle East and Europe, offering clients the safety and stability of working with an established organization that manages USD 50 billion in daily transactions.
As institutions around the world prepare for the next wave of technological innovation, Axletree has also recently finalized a sweeping rebranding effort in response to accelerated company growth and expansion across the globe.
As a company founded on stability and reliability, Axletree’s previous logo combined the globe and the banyan tree. While the globe represents the company’s clientele, the banyan tree and its prop branches symbolize Axletree’s robust support and services available worldwide.
The new logo represents the company’s growth and evolution. The all-encompassing banyan tree portrays Axletree’s commitment to its clients built on a strongly rooted foundation of experience and trust. Tapping into the capabilities of evolving technologies, and the data and information which they generate, the company delivers exceptional solutions to its clients through established and growing pathways across the globe.
At the heart of its rebranding is not only Axletree’s new logo, but its cutting-edge innovative solutions that will help its clients comprehensively tackle emerging issues and meet the nuanced challenges of the rapidly evolving financial transactions ecosystem.
“The rebranding is a major milestone for Axletree,” said Mohan Murali, President & CEO, adding, “We understand that the finance industry is rapidly changing, and our rebranding represents our growth within this dynamic ecosystem. At the same time, our commitment to upholding our high standard of service remains steadfast, as we pledge to exceed our clients’ expectations and ensure their peace of mind.”
The company’s ready-made solutions have been refined and refreshed to address changes occurring across the market and include automated treasury management software, a connectivity solution that integrates seamlessly with SWIFT and other financial networks, a financial transformation service that communicates with counterparties and processes payment transactions as well as instructions in any format, and the ability to leverage data in real-time and provide access to deeper financial analytics.
Through its professional services Axletree is also transitioning clients to the new ISO 20022 messaging standard and implementing the SWIFT Customer Security Program (CSP) to help secure clients’ compliance with SWIFT’s security protocols.
Each of the company’s offerings is rooted in Axletree’s core values of providing valuable expertise and exceptional experiences for clients around the world – a vision captured in the new logo’s interconnected branches that join to form a world connected through Axletree.
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